Fashion Merchandising and Digital Innovations: Retailing, B.S.
College of Hospitality, Retail and Sport Management
Specialize your retailing degree in fashion merchandising and digital innovations, which blends design, technology, marketing, sales, social media management and more.
Pursue your passion in the fashion and apparel industry. Go beyond the classroom with behind-the-scenes field trips, exclusive work options, study abroad courses and opportunities to attend national industry conferences and the biggest events in fashion.
Program Highlights
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Nationally Respected
Earn a degree from one of the Top 40 fashion merchandising programs in the United States.
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Big Apple Bound
Gain experience at New York Fashion Week and the National Retailing Federation annual conference in NYC.
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Design and Show
Join the Fashion Board student organization, where students have the opportunity to host a runway event.
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Digital Savvy
Experience using the latest industry software, and have the opportunity to earn software certifications.
Building Skills
Gain the professional and personal intelligence it takes to have a successful career.
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Retail Management
Overseeing sales, inventory and customer service to ensure smooth and profitable functioning of a retail business
Sales
Selling products or services by identifying and meeting customer needs and building relationships
Data Analysis
Examining and interpreting information to uncover insights and inform decision making
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Product Design
Creating new or improved products that meet customer needs and expectations
Ecommerce
Conducting online buying and selling, managing transactions and delivering products or services through digital platforms
Fashion Merchandising
Curating and presenting fashion products, optimizing displays, and implementing strategies to drive sales and brand appeal
Using your degree
Make your college experience the foundation for a successful future.
Learn how alumni use degrees with outcome data from Gamecock GradStats, a service of the University of South Carolina Career Center.
Potential Careers
- Product Line Manager
- Digital Merchandiser
- Marketing Manager
- Omnichannel Strategist
- Retail Entrepreneur
- Supply Chain Manager
Average Alumni Salary
Five to 10 years after graduation without additional education $71,701
Workplace Settings
- Fashion
- Apparel
- Retail
- Fashion Merchandising
- Designer
Employers of Alumni
- Belk
- Lowe's Companies, Inc.
- Nordstrom
- Target
- Lululemon
- Amazon
